Gordon White August 25th, 2007
Dovetail -perhaps the most interesting online distributor for independent film content - has launched its own Facebook application . This is an excellent example of a ‘push’ strategy as opposed to ‘pull’. Your potential audience can now view and purchase your independent content from the their friends’ or their own facebook pages. Coming to grips with [...]
Gordon White August 24th, 2007
YouTube recently unveiled its new advertising format so this is probably a good time to go back to basics and make sure you have a solid understanding of online video and IPTV . The first resource is a fantastic little guide to audio and video delivery over the internet. Print it out if you [...]
Gordon White August 23rd, 2007
US-based Essence magazine is creating its own web-based reality TV show . The show will be produced by an entirely separate unit created within the Time Inc. owned publication that will specialise in web and mobile content. The Essence president was quoted in an Ad Age article as saying magazines “risk being irrelevant” if [...]
Gordon White August 21st, 2007
The latest US version of Big Brother has got its own mobile channel for the last four weeks on Verizon. This is free for all V Cast Mobile TV customers. What this essentially means is that it is now possible to watch complete strangers sleep in real time from over 30 US markets. Awesome. So [...]
Gordon White August 20th, 2007
Creator of Family Guy, Seth McFarlane , will be making an online animation series for MRC which will be distributed via Google’s AdSense network. This allows MRC to guarantee a certain level of impressions per video (you buy ad inventory by ‘impression ‘ or by ‘click’) and thusly work out an exact sponsorship cost. Guaranteeing a [...]
Gordon White August 19th, 2007
If you are using Facebook for your personal social networking and you have a LinkedIn profile tucked away somewhere then do you even really need a Myspace page? Yes. Absolutely. Just not for keeping up with your friends on a day-to-day basis. The things that make Myspace so absolutely repugnant as a ‘classic’ social network [...]
