Archive for October, 2007

Live Theater Meets New Media

Gordon White October 29th, 2007

Audience interaction used to be strictly the domain of live theater (well… pantomime, anyway).     But check out this USA Today article on audiences interacting with a cinema advertisement. A camera underneath the screen sensed which direction the audience was leaning and this controlled the direction of a car in the advertisement. Neat, huh? So, what does this have [...]

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Is The Web Ruining Your Writing? 5 Steps To Stop This Happening

Gordon White October 28th, 2007

Yesterday I attended the launch conference for the Y Media Challenge . This is a group of web/design graduates who decided to get some real world experience by spending two weeks building a digital strategy for Non Profit Organisations.     This absolutely brilliant idea got me thinking about new media writing. (Most things get me thinking [...]

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Writers’ Strike: The Advertising Fallout

Gordon White October 22nd, 2007

Writing for new media. That’s what this blog is all about. But getting paid for new media writing is what it is ultimately all about.     In fact, we are only a few days away from seeing if this very issue will actually cause a strike. According to Bloomberg , the Writers Guild of America has 90% [...]

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Use The Web To Break Writer’s Block

Gordon White October 14th, 2007

You don’t have to be writing new media to have new media help you write.     Today has been one of those delightful thirteen hour days (big pitch tomorrow) and there were a number of times when no amount of opening the fridge door seemed to break through that creative block. Fortuitously, A couple of really handy links [...]

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Optimising Your Films For The Web - fixmymovie.com

Gordon White October 8th, 2007

What if there was a way to instantly make your online videos as clear as they could possibly be?     Say hello to fixmymovie.com . You know how video taken on your mobile or any kind of compressed video has that ‘blurry’ look? This new site is absolutely the best way to get them as clear as they [...]

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Professional Quality Screenplays - Or Movies!

Gordon White October 8th, 2007

Got a script competition coming up? Worried about the formatting on your latest report or assignment? Sending out your resume?     You need You Convert It . There are a number of different file conversion sites around the net but this is probably the first one stop shop. It is definitely the best. youconvertit.com converts practically any type of [...]

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