Gordon White November 5th, 2008
My first white paper was also called ‘Fish Where The Fish Are’. That was back in 2006. This one by Chris Brogan is as well. And it’s awesome. I’m tagging it under ‘marketing’ because the paper principally deals with using social media as part of a commercial marketing campaign. The thing is… Any writer working today [...]
Gordon White October 30th, 2008
Seth Godin has always been a god to me… I would recommend any of his books. This recent post on his blog is generating a lot of buzz. I thoroughly recommend you read it. Definitely has relevance for writers and how we position our products and our careers as well as how we feel about it. [...]
Gordon White October 26th, 2008
Fantastic little video from Faris by way of Neil Perkin. Love it. 2010: Entertainment and Communication from Faris Yakob on Vimeo. Close Bookmark and Share This Page Save to Browser Favorites / BookmarksAskbackflipblinklistBlogBookmarkBloglinesBlogMarksBlogsvineBuddyMarksBUMPzee!CiteULikeco.mmentsConnoteadel.icio.usDiggdiigoDotNetKicksDropJackdzoneFacebookFarkFavesFeed Me LinksFriendsitefolkd.comFurlGoogleHuggJamespotJeqqKaboodlekirtsylinkaGoGoLinkedInLinksMarkerMa.gnoliaMister WongMixxMySpaceMyWebNetvouzNewsvineoneviewOnlyWirePlugIMPropellerRedditRojoSegnaloShoutwireSimpySlashdotSphereSphinnSpurlSquidooStumbleUponTechnoratiThisNextTwitterWebrideWindows LiveWorlds MoviesYahoo!Email This to a FriendCopy HTML: If you like this then please subscribe to the RSS Feed.Powered by Bookmarkify™ [...]
admin September 30th, 2008
Our hideous, hideous future. Here is an online TV series sponsored by ikea and set in an ikea store. This was purchased by CBS to air on TV.com -part of their CNET Network- after the first episode drew an audience of more than 300 000 on Youtube. I guess the -gack- “lesson” here is the one I [...]
Gordon White September 30th, 2008
Lousy economic crisis! And just as I move to the other side of the world to enter a completely foreign market. Anyway, something came up at dinner with friends the other night. I was asked what I thought the impact of a global financial collapse would be on the market for scripted content. “Probably not a good one.” After [...]
Gordon White August 27th, 2008
Here’s a bit of fun. An online helicopter game promoting an upcoming novel. This is a really good example of extending the world of story beyond its traditional home. Or, to put it another way, it’s talking to your audience before they realise that they are your audience. It’s well executed, on message and the media [...]
