Gordon White October 1st, 2008
It turns out ITV will be embedding advertisements/logos in programming anywhere with a suitable blank space. Software will be used to automatically seek out walls, sky, etc that is ‘blank’ enough to fit an ad. Okay, this is like taking the roof off a 747 because fuel is too expensive. No one can fly in that aeroplane! [...]
admin July 9th, 2008
Some interesting news has come down the wire these last few days. The first is the official launch of Strike TV. This is the online video site launched by a bunch of Hollywood writers. The plan is for a percentage of any money the site makes to go to charity. That’s a nice idea but as [...]
Gordon White June 27th, 2008
First of all, read this article over at Business Week. Then also read the comments on it -particularly those from the article’s author. Obviously this article refers particularly to bloggers. But the technology they are discussing has particular emphasis for anyone who tells stories with moving pictures. Basically, content recognition is how producers, networks and other publishers [...]
Gordon White November 19th, 2007
In my last post I drew your attention to web series Quarterlife . Well… According to the LA Times , it is going to get a broadcast run on NBC. This would make it the first professional web-to-TV show ever. Note that this is one of the big milestones in the development of this medium. Close Bookmark and [...]
Gordon White September 10th, 2007
The last week of August saw the three major networks have their lowest ratings week in decades. Only a rerun of Two and A Half Men managed to break the ten million mark according to Nielsens . A number of factors influenced this: - It was the last week of the Summer holidays - The schedule was [...]
Gordon White August 23rd, 2007
US-based Essence magazine is creating its own web-based reality TV show . The show will be produced by an entirely separate unit created within the Time Inc. owned publication that will specialise in web and mobile content. The Essence president was quoted in an Ad Age article as saying magazines “risk being irrelevant” if [...]
