s m a l l s c r e e n s

Gordon White August 27th, 2008

Here’s a bit of fun. An online helicopter game promoting an upcoming novel. This is a really good example of extending the world of story beyond its traditional home. Or, to put it another way, it’s talking to your audience before they realise that they are your audience.

It’s well executed, on message and the media buy is an excellent audience match.

Nice.

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